01 0:08Open video ↗
The game-day mood
The outfit, outdoor setting and music all point to the same occasion. The idea comes through without talking.
Skip to the video examples
Make someone think,
Start with one thing
One piece.
CREATOR VIDEO GUIDE
Make someone think,
“I’d wear that.”
An outfit for a real plan. A fit detail you care about. Something you love wearing. Help another woman picture it in her own life.
Start with the videos01 / WATCH
Get a feel for the videos.
Watch a few with sound on. Notice the opening, the reason she likes the outfit, and how she brings that idea to life.
9 examples · Swipe to explore
02 0:32Open video ↗
A try-on with options
She tries the top tucked and untucked, shows the shorts underneath, and shares her size. It feels like getting a friend’s opinion.
03 0:33Open video ↗
A dress she feels good in
She speaks to women with a similar body shape, explaining where the dress fits and where it flows.
04 0:31Open video ↗
Comfort for a busy day
Errands and school pickup give her try-on a real reason. She connects the outfit’s comfort and fit to what she needs that day.
05 0:26Open video ↗
The fit details that matter to her
She starts with coverage she personally likes, then shows the waist, sleeves and neckline as she talks.
06 0:27Open video ↗
A detail she cares about
Her preference for cotton gives her a clear opening. She follows it with a close look at the set and how it fits.
07 0:30Open video ↗
An outfit for travel
Travel gives the details a purpose: pockets, a stretchy waist and jogger hems that stay off the floor.
08 0:38Open video ↗
Comfort, in her own words
She compares the feeling to comfy pajamas she can wear out. It’s an everyday way to explain what she means by comfortable.
09 0:53Open video ↗
More than one way to wear it
It looks like a dress, but it’s a set. She shares her size choice, game-day plans and different shoes she’s styled it with.
Video 1 of 9
The same piece can inspire very different videos.
Use these as inspiration. Your occasion, styling, music and personality can make an idea your own.
02 / MAKE IT YOURS
Start with one thing
worth sharing.
Put on the piece you’re filming. What would you tell a friend about it? Choose an idea that’s true for you.
Where you’d wear it.
“My game-day outfit, sorted.”
A real plan gives your video a story: the game, school pickup, a flight or lunch with a friend. Style the outfit for that moment.
Why it suits you.
“I like a waistband that gives when I sit down.”
Think about what you look for in clothes: comfort, coverage, length or fabric. Show how this piece fits your preference.
What surprised you.
“It looks like a dress, but it’s a matching set.”
Share a real discovery: a useful feature, another way to style it, or how it feels when you put it on.
Use your own words and only describe things that are true for your piece. Making another video? Try a different idea or opening, so each version gives someone a fresh reason to picture wearing it.
Bring your idea to life.
Start with the interesting part.
Open in the outfit, with the reason you’re sharing it. That can be your first sentence, a short line of text, or a moment that makes the occasion obvious.
Show what you mean.
If you’re talking about the fit, let us see it. Make “comfy” specific: what feels good, and when would that matter to you?
Keep your own voice.
Talk as if a friend asked about your outfit. Your honest reactions, everyday words and personal style belong in the video.
READY TO PRESS RECORD?
Keep filming easy.
One relaxed, continuous recording is usually the easiest place to start. Separate clips and finished edits are welcome too.
- Hold your phone upright. Use the phone’s camera at 1080p or higher.
- Find clear light. Face a window or film outside so the clothing is easy to see.
- Let us see the piece. Show the outfit clearly, including the details you mention.
- Keep speech easy to hear. Pick a quiet spot if you’re talking.
How long?
Let the idea decide. An outfit moment might take a few seconds; a talking try-on might take 20–45 seconds or a little longer. Finish when you’ve made your point.
03 / SEND IT IN
One piece.
More than one possibility.
Thoughtful variations give us more ideas to consider for ads. A different opening, occasion or styling idea can turn the same piece into a new video.
Give every piece its own video.
Send at least one separate video for each piece you receive. We recommend 1–3 different videos per piece.
| Pieces | Minimum | Recommended |
|---|---|---|
| 1 piece | 1 video | 1–3 videos |
| 2 pieces | 2 videos | 2–6 videos |
| 3 pieces | 3 videos | 3–9 videos |
These are totals for your package. A matching set counts as one piece. Clips for the same video count together as one video. Follow any separate campaign instructions from your LOHNR contact.
There’s no maximum.
Try another idea when you have one. Give every video the same care: a clear opening, an easy-to-see outfit and a point that makes sense on its own.
Send the original files.
- Upload from your phone or computer, with no social-app watermark or heavy filter.
- If you’ve added music or text, please include the clean recording too. Keep your original voice audio.
- Include your Instagram handle and product name. Group clips for the same video together.
Aim to upload within 7 days of delivery, unless we’ve agreed on another date. Let Becca know when they’re in, or if you need more time.
The upload form may ask you to sign in to Google.
One quick check before you send:
Can someone see the outfit clearly, understand your idea, and hear you if you’re speaking? You’re ready to upload.
A FEW QUICK ANSWERS
Good to know.
Need help with your package or upload? Message Becca.
Which piece should I film?
Start with the piece your LOHNR contact asked you to feature. Each piece in your package needs at least one separate video, unless you’ve agreed on a different brief. A matching set counts as one piece. Even when you style two selected pieces together, each needs its own video.
Only share your real experience and confirmed product details. Check the product page before mentioning fabric content. Leave prices, sales and discount messages out unless we’ve asked for them.
Do I have to edit, add music or use text?
No editing is required. Your original recording is welcome.
Music and simple text are welcome. Match the music to the mood, keep speech easy to hear, and include the clean recording with your edit.
Your size and height can help someone understand the fit, if you’re comfortable sharing them. You don’t need to copy the words or claims in an example.
What if it doesn’t fit or I need more time?
Message Becca if a piece is incorrect, damaged or doesn’t fit well enough to film. Include a photo if it helps explain the issue.
If you need more time, let her know and suggest a new date. Your review should always reflect your honest experience.
Do I need to post? How is my content used?
Your uploads give LOHNR content to consider for ads. If we run your video as the primary ad creative, you can earn 5% of tracked net sales attributed to it while active. You can also post your videos with your affiliate link or approved code to earn 10% on qualifying personal sales. Public posting is optional unless agreed separately.
You keep ownership of your content. Under the program terms, we may edit and use approved submissions on our website, in email, on social media and in paid advertising. Only include content you have permission to submit, including permission from anyone who appears.
Submitting doesn’t guarantee use or earnings. Read the affiliate program details for commission eligibility, content use and tracking.
Can I keep creating and receive more pieces?
Yes. Keep sending fresh ideas for the pieces you have. Different thoughtful videos give us more options to test in our ads.
When your content performs well for LOHNR, we’ll reach out to discuss more pieces and future videos. We’re looking to build ongoing partnerships.